Vivo V25 series has teamed up with Emma, Asia's first virtual human, to explore the nights through a 5G lens, a series of smartphones that allow users to light up the night. While Vivo declined to disclose the financial value of the partnership , the brand told MARKETING-INTERACTIVE that it hopes to establish a long-term partnership with Emma to build hype and excitement around the V25 series' upcoming 5G launch to build.
Imma offers consumers to explore the vibrant streets and attractions of Southeast Asian countries and regions. It was chosen among all the virtual influencers because it reflects the phone profile of 5G users: young and lively, who want to capture their moments and have a sense of individuality among their peers.
Ima and Vivo will tour six cities in Southeast Asia, including Singapore, Malaysia, Thailand, Vietnam and Cambodia, to discover the nighttime moments where young people light up the night with their personality and creativity.
As part of Vivo's marketing strategy, it has started pre-orders and is promoting the new phone through social media channels. It also partners with leading tech outlets in Singapore to provide unbiased reviews of their products to loyal customers and potential buyers. The Vivo V25 5G series will also feature Singaporean artist Apple Chan, but the brand declined to reveal more.
With Ima Lens and Vivo V25 Series 5G seeing some major improvements in its imaging capabilities, Vivo hopes that its users can appreciate and embrace the magical power of the night and immerse themselves in their images,” said Liu Hongbin. , Live. Singapore CEO. perfect night We are pleased to partner with IMMA to launch vivo V25 Series 5G. Its curiosity, vibrancy and youthful personality showcase the latest addition to the V-series of smartphones, designed to bring joy to our everyday moments.”
Emma said, "It was a great experience to work with Vivo as a virtual 5G ambassador for the vivo V25 series. According to him, he has always been interested in innovative adventures and what inspires him to do completely new things. discovered, which he thinks is the right way to describe this trip to Southeast Asia. With the V25 5G series, I can capture and preserve all my vivid memories with my new friends and their encounters."
Separately, Vivo's marketing efforts for the Vivo X50 campaign paid off, winning a bronze award at the 2021 A+M MARKies Awards. Meanwhile, two years ago, a Malaysian team tried to redefine the meaning of smartphone photography through a new visual storytelling. campaign In collaboration with VMLY&R Malaysia, the campaign uses photos and videos of Malaysian celebrities and influencers to highlight new features of the new vivo X50 and x50 Pro smartphones, such as the smartphone's integrated camera.
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