TECNO Mobile won the Global Brand Awards organized by the UK Global Brands Magazine and won the "Most Innovative Mobile Brand in Asia" award.
The recognition as an important brand trophy in the media sector confirms the success of the global rebranding campaign to transform TECNO into an "innovative technology brand" starting in 2021.
The Global Brand Awards are an annual event organized by the UK's Global Brands Magazine (GBM).
The awards recognize and honor companies and industry titans for their outstanding performance.
TECNO Mobile was evaluated on the basis of innovation, strategic relationships and new business development.
GBM CEO Shiv Kumar said the award recognizes the brand's commitment to developing smart and ultra-smart devices.
“This award is a recognition of the brand's commitment to technological innovation and continued efforts to offer the best products to its customers.
“We are proud of TECNO Mobile and all the hard work that has been put into it. Their innovative approach has enabled them to become the most innovative mobile phone brand in Asia.”
TECNO has fully demonstrated its brand's accurate perception and comprehensive vision of the younger generation's need for "tech value" and "aesthetic value" of technology products, as well as its achievements in constantly exploring the boundary between fashion art and technology innovative.
The judging panel saw a clear path to TECNO brand value through clear brand positioning and outstanding performance in technology innovation, brand promotion and marketing last year.
General manager Jack Guo said he was honored to take home the trophy on the first anniversary of the handset maker's brand renewal.
“As TECNO strives to build a rich ecosystem of products, from smartphones to laptops and tablets, smart audio devices and smart home devices, TECNO is committed to providing innovative technologies that enable consumers to lead modern lifestyles and stay digitally connected .
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"Winning this award is a valuable recognition of our efforts and we will remain committed to bringing out the best in artistic design today, showcasing their craftsmanship to serve a younger generation of consumers and inspire them to never stop striving for excellence." ".
The reception will take place on 10 December 2022 at the Waldorf Astoria, Palm Jumeirah, Dubai.
TECNO is an innovative technology brand that is revolutionizing the digital experience for consumers in global emerging markets, operating in over 70 markets worldwide.
Statistics show that TECNO is growing rapidly in its target markets with highly appreciated technological and aesthetic value through its innovations in smart phones, smart wearables, laptops and tablets, HiOS system and smart home products.
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