Realmes Latest Cobranded Phone Is A CocaColaified 10 Pro

Realmes Latest Cobranded Phone Is A CocaColaified 10 Pro
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Realme's latest co-branded phone is a Coca-Cola coded 10 Pro

Realme's latest co-branded phone is a Coca-Cola coded 10 Pro


The Chinese phone brand puts a hospitable spin on its mid-range 10 Pro phone.

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Realme Coca-Cola phone on a bed of ice next to a bottle of Coca-Cola.
A Coca-Cola brand phone, why not?
Picture: Realme

Realme knows how to rock a co-branded special edition phone and that seems to be what's happening with its latest collab - the Realme 10 Pro 5G Coca-Cola Edition. Launched in India today, it's exactly what it sounds like: a mid-range phone with eye-catching Coca-Cola branding.

Since Realme isn't awesome, the theme extends from the packaging to the UI. Example: there is a camera mode where the shutter makes a cola opening sound. Check if your green iPhone is activated . The phone itself has a few design touches, like a prominent Coca-Cola logo and red rings around the camera lens. The personalized interface includes a specially designed lock screen, reload animation and related app icons.

Coca-Cola themed lock screen, app icon and graphics showing loading animation.
The Coca-Cola theme extends to UI and custom app icons.
Picture: Realme

Beneath all of this is, of course, a regular phone. It has the same specs as a non-Coke Realme phone (can we call this version… Realme 10 Pro Coke Zero?). There's a Snapdragon 695 5G chipset, a 6.7-inch 1080p display with a 120Hz refresh rate, and a 108-megapixel main camera.

Realme's promotional materials do their best to highlight how fun and youthful the phone is with its Coca-Cola and plenty of photos of young people having fun with the Coca-Cola phone. That's fine, but I wonder if this particular edition will end up in the dusty collectors' aisle rather than in the hands of young people. Either way, depending on where you live, you might struggle to find one - the Coca-Cola Realme 10 Pro edition will only be offered in limited markets. It will go on sale in India from February 14 starting at ₹20,999 (about $254).

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