- The best time to send an internal business email is 3pm on a Sunday as it gets opened quickly
- Experts warn that this can make colleagues feel like work is constantly intruding on their personal lives.
- A new study by Axios HQ looked at the average open rate of 8.7 million emails sent on their platform.
According to a new study, workers consider Sunday afternoon to be the best time to send an email.
Axios HQ, which makes "artificial intelligence-powered software that helps organizations manage the communications they need," analyzed the average open rates of 8.7 million emails sent through its platform between January 2022 and March 2023, and on Sunday found until 3:00 in the afternoon. and 6:00 p.m. is a good time to send an email.
It was found that 94% of the letters sent during this period were opened, and 86% of the letters sent between 18-21 hours on the same day were opened. This may be partly because people have less competing email in their inboxes on Sundays, which increases the chances of being seen.
Email senders can be sure "to be on readers' minds (and inboxes) during low-competition times like Sunday evening and more accessible times like Monday." in the morning," the Axios headquarters said.
While some workers see it as a call to demonstrate their work ethic, one expert warns it could be "technological intrusion."
Dr Matthew Davies, associate professor at Leeds Business School, told the Times of London: “There is a phenomenon known as 'tech hacking'. And it seems work technology is interfering with his personal life as well. And we know that people are more stressed, less satisfied with their jobs, and it's related to their work-life balance."
Davis added: "My concern is that people see this and think, 'I'm going to start posting this more regularly on the weekends.'"
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