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According to the Wall Street Journal, YouTube is developing ad-free TV channels that include content from media companies. There will be a "hub" where you can choose what to watch, such as live TV channels from Roku, Pluto TV, or services built into TVs from brands such as LG, Vizio, and Samsung.
According to the financial reports of Roku and Vizio, which make more money from ads and subscriptions than device sales, this concept has become part of the successful business strategy of many other companies operating in the sector. According to the latest statistics, Vizio earns an average of $27 per user per year, while Roku earns $44 per user per year.
The tests were vetted by an unnamed YouTube rep for the magazine, and according to the story, the feature could arrive sometime this year. The company is reportedly joining forces with Lionsgate and A&E, the latter of which owns channels such as Lifetime, FYI and History.
In 2022, YouTube added ad-free TV shows to its portfolio, demonstrating its expertise in delivering ad-supported premium content. He did the same with cinema for a long time. Along with Pluto TV, the company launched free channels on its Google TV site last year.
The YouTube TV subscription model offers streaming and viewing experiences similar to traditional TV networks. According to a YouTube announcement in July, five million people have subscribed to YouTube TV. YouTube TV can be used to advertise free channels.
The tests come at a time when several other streaming services like HBO Max, Peacock, Disney Plus or Netflix are introducing cheaper or ad-supported free plans.
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