Posted by Steve Biko Wafula / Posted on November 27, 2023 | 11:46 a.m
Tecno Mobile is a Chinese smartphone manufacturer that has been making waves in the African market since 2006. The company is a subsidiary of Transsion Holdings, which also owns other brands such as Infinix, Itel and Phantom.
Tecno Mobile focuses on markets in Africa, Middle East, Southeast Asia, South Asia, Latin America and Eastern Europe, offering high-quality smartphones at competitive prices.
Tecno Mobile understands the needs and wants of African consumers, especially in Kenya where it is one of the leading smartphone brands.
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The company has developed several features that respond to the specific challenges and preferences of the African market, such as:
- Anti-theft. Techno Mobile has a unique anti-theft feature that makes it impossible for the phone to be stolen or used without the owner's permission. This feature allows the owner to remotely lock, wipe or track the phone in case of theft or loss. This feature notifies the owner if someone tries to insert another SIM card or change the phone's IMEI number. This feature is very useful in Nairobi where phone theft is a common problem.
- Battery life. Tecno Mobile has invested in improving the battery life of its smartphones, an important factor for many African consumers who suffer from frequent power outages or have limited access to electricity. The company has released several models with higher battery capacity, such as the Pouvoir series, which has a 6,000 mAh battery that lasts up to four days on a single charge. The company has also introduced fast charging and power saving modes to optimize battery life.
- Camera quality. Tecno Mobile has also focused on improving the quality of its smartphone cameras, a popular feature among many African consumers who love to capture their moments and share them on social media. The company has released several models with high-resolution cameras, such as the Camon series, which has a quad 64MP rear camera and a dual 32MP front camera. The company has also integrated artificial intelligence and other technologies to improve image quality and offers various modes and filters.
- Local content. Tecno Mobile has also adapted its smartphones to the local taste and culture of the African market. The company works with local content providers and platforms such as Boomplay, Palmstore and Vskit to offer a range of music, games, videos and apps that are relevant and attractive to African consumers. The company supports local languages and dialects such as Swahili, Hausa and Yoruba to make its smartphones more accessible and user-friendly.
Tecno Mobile has also adopted a smart marketing strategy to increase brand awareness and loyalty in the African market. The company has sponsored a number of sporting and entertainment events including the Africa Cup of Nations, Big Brother Naija and the Techno Spark Talent Hunt. The company has partnered with local celebrities and influencers such as Wizkid, Davido and Southee Sol to promote their products and reach a wider audience.
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The company has also used social media and online platforms such as Facebook, Twitter, Instagram and YouTube to communicate with its customers and promote its products and features.
Tecno Mobile has enjoyed significant success in the African market, where the company has sold over 200 million smartphones and has a market share of over 20%. The company has created millions of jobs throughout the supply chain, from manufacturing to distribution and retail. The company has also contributed to the socio-economic development of the African continent by supporting various initiatives such as the Techno Blue Chalk project, the Techno CSR campaign and the Techno Future Stars programme.
Techno Mobile is a brand to watch out for in the mobile industry as the company has demonstrated its ability to innovate and adapt to the needs and demands of the African market. The company has proven that it is possible to offer high-quality smartphones at an affordable price without compromising on features and performance.
The company has also demonstrated its commitment to serving and empowering African consumers by providing them with products and services that enhance their lives and aspirations. Tecno Mobile is not just a smartphone manufacturer, but a partner and friend of the African people.
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