Through true stories and local influences, TECNO inspires, innovates, and nurtures the unstoppable spirit in the heart of the Philippines .
MANILA, Philippines , Dec. 3, 2023. /PRNewswire/ -- Innovative technology brand TECNO today launched its “Don't Stop Rising” brand campaign in the Philippines , marked by the unveiling of its new brand statement video, “Never Not Ready." Taking the pulse of Filipino youth, TECNO highlights the remarkable drive of Filipino youth to chart their own paths and create their own opportunities. The campaign is a dynamic call to action and is a call to youth across the country to enjoy every moment, make it their own and never stop striving To be the best they can be.
This campaign begins with a catchy and creative music statement titled “Never Ready” that goes beyond traditional brand films. The video captures the essential spirit of modern Filipino youth. They don't wait for the perfect moment to prepare; Instead, they are seizing their chance to move up. A fashion designer can explore creative forms of self-expression on social media with the light of a simple CD; The gamer never misses an opportunity to improve his gaming skills, even while waiting for coffee. Passers-by can pick up the rising basketball, shoot and score; A dancer can choreograph and automatically create engaging content on TikTok anytime, anywhere.
The video accurately captures the attitude and spirit of today's youth in the Philippines . As TECNO Brand Manager Lucia Liu said, “We deeply understand Filipino consumers, which is why TECNO is launching this exciting campaign following TECNO's growth in the Philippines in recent years. Today, we are not just launching a marketing campaign, we are creating something that resonates.” Deeply with the essence of Filipinos, it connects with them emotionally and gives loud voice to their inspiring “never ready” attitude towards life.
Indeed, the Philippines , which is at the forefront of business and innovation in the Asia-Pacific region , is experiencing rapid economic growth. Meanwhile, Filipino youth are growing to keep pace with the country's development, including higher education to meet global standards. Moreover, the growing spirit of Filipino youth is to create their own opportunities in life instead of waiting for the perfect opportunity to find it. This spirit is perfectly reflected in the daily lives of local youth, who are always ready to seize opportunities, showing unlimited potential and creativity.
All the stories in the statement video are drawn from the real-life experiences of Filipino youth. Take, for example, the travels of influencers Koch Obusan and CJ Villafuerte. Who was already active in the fashion industry as a fashion photographer during his college days. While his classmates were still in college preparing for their future careers, Kush was on the cusp of realizing his dream. Today, she is an influential fashion voice for Generation Z on social media. CJ's story is equally compelling. His passion and talent for gaming led him to enter the field of live video streaming, paving the way for his future success. Today, he not only broadcasts live games, but also runs real estate rental, restaurant, and skincare businesses. In his words: "Every battle I face in the game, I look at it as an opportunity to fight for victory and get better, just like I do every day of my life. I'm never prepared" for the challenges of our daily lives.
The statement serves as a prelude to upcoming campaigns and big promotions for 12.12 and the much-awaited Christmas in the Philippines. TECNO will further engage its fans by encouraging them to share “Don't Stop Rising” stories on social media to win TECNO Xmas Rising gift packs. In addition, customers can purchase any TECNO phone and fulfill their New Year's wish during the offline pop-up store event at SM Mall of Asia from December 1 to 21 , and those who visit the pop-up store will spread the coupon on social media. . . You may also have the chance to win great prizes. More discounts and free gifts will be offered on TECNO products through a series of market activities during this peak season in the Philippines .
At its core, the 'Never Stop Climbing' campaign is a living expression of the brand's overarching philosophy, which is an unwavering commitment to 'Stop at Nothing'. It is also fully in line with TECNO's global efforts embodied in the brand's previous campaign, 'Never Stop Exploring New Sides of Life', designed to help Indian youth discover their true passion. Together, these initiatives express the essence of the TECNO brand, going beyond mere rhetoric to become a driving force for local action. TECNO presents itself not only as a provider of technological innovation, but also as a catalyst for significant breakthroughs and pioneering technologies that allow the world's youth to reach their full potential.
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Source: Tecno Mobile Limited
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