TECNO has been recognized as "TOP 10 GLOBAL SMARTPHONE MARK 2023-2024 2023-2024" for its technological advancements and global expansion .
LAS VEGAS , DUBAI , United Arab Emirates and ABUCA , Nigeria , Jan. 11, 2024 /PRNewswire/ -- Innovative global technology brand TECNO has been named "TOP 10 SMARTPHONE BRANDS 2023-2024" for the second consecutive year. Electronics Show 2024 (CES), the world's most prestigious, prestigious and largest consumer electronics event.
This recognition is due to TECNO's global brand strategy, as well as outstanding achievements in technological innovation and high design quality, "Going Premium". This award further strengthened TECNO's leadership position as a global leader in frontier markets.
Organized by Asia Digital Group and European Digital Group with support from TWICE and International Data Corporation (IDC), the annual CES Global Top Brands Awards aims to recognize and promote global consumer electronics brands for their cutting-edge innovation to drive the entire industry forward. global consumers .
"TECNO continues to amaze with its outstanding achievements this year," said Zhu Dongfang, Chairman of Asia Digital Group, on behalf of the jury. "Their unwavering commitment to technological advancement across frontiers is truly commendable. The strength of innovation and pursuit of excellence make TECNO an exceptional consumer electronics brand.
Artificial intelligence and technological innovation are at the heart of the biggest brands at CES 2024
CES serves as a hub for technology and global innovators, showcasing inspiring innovations and effective strategies from global brands. Adhering to the principles of authority, science, professionalism, objectivity and impartiality, the Global Top Brands Award has remained a highly trusted award in the global consumer electronics industry since its inception in 2006, encouraging brands to continuously improve technological innovation and achieve excellence. - Quality products. .
In the rapidly developing digital age, innovation potential and global brand awareness, foreign competitiveness, consumer experience and patents, etc. and other parameters are important criteria for the Global Top Brands Award. Artificial intelligence will become a hot topic in 2024, joining other top trends expected in the industry.
Since its creation, TECNO has focused on technical innovation. In particular, TECNO sets new standards in the preparation and reception of images with different skin tones, Universal Tone technology, artificial intelligence algorithms, AI voice recognition, etc. AIoT and 5G vertical application technology architecture. For example, last year, TECNO introduced its latest cutting-edge camera technology, TECNO Universal Tone - the industry's most advanced AI-based multi-skin tone mapping technology, which integrates the latest databases and industry spectral information; Working on a 3-year global strategic partnership for Android system collaboration with Google; and AI Chat, combining GPT and TECNO's excellent voice assistant, Avatar Ella, making it the first in the industry to optimize the operating system assistant.
Global thinking and local innovation are at the core of TECNO's competitiveness in premium creation.
This year's evaluation will assess brands based on industry reputation, global strategic structure, international market influence and innovative products. Being recognized as a TOP10 prestigious phone brand by CES is a sign of TECNO's progress and strength in these dimensions, especially in its efforts to capture local markets around the world.
TECNO constantly adheres to the "Go Global" brand strategy and perfectly combines global vision and local innovation. As a result, its user base and brand influence are growing in more than 70 countries. TECNO is constantly growing in these markets and deeply understands the concerns of local users. The main focus is the integration of technological innovations with an elegant and modern design adapted to local needs. This approach not only provides a better mobile digital experience, but also reflects local values and contributes to TECNO's success in attribution and globalization in various markets.
To continuously improve the user experience, TECNO has introduced a number of innovative products for the high-end market with the PHANTOM and CAMON product lines in 2023, which have contributed to global optimization and regional expansion. According to TECNO, Counterpoint's market tracking service, smartphone shipments saw a staggering 62% year-on-year growth across all regions in the third quarter of 2023. While TECNO's shipments have grown, improvements in its product range have led to continued growth. proportion of more expensive devices sold. For example, TECNO's 5G smartphones, which ship only from Q1 2022, have seen rapid growth with year-on-year volumes increasing by over 600% in Q1 2023. In addition, the sales volumes of the high-end CAMON and PHANTOM TECNO premium series have increased by 53%. % between years and thus exceed company-wide growth rates.
Guo Lei , CEO of TECNO, expressed his gratitude for being recognized with other international brands at CES 2024 and said: "TECNO will always be committed to providing breakthrough innovations through first-class products and bridging the gap between frontier markets and global digitalization. to do."
For all media inquiries, please contact pr.tecno@tecno-mobile.com
About TECNO
TECNO is an innovative technology brand that operates in more than 70 countries and regions on five continents. Since its inception, TECNO has been revolutionizing the digital experience in emerging markets around the world, constantly striving to seamlessly integrate modern aesthetic design with the latest technologies. Today, TECNO has become a recognized leader in its target markets, offering cutting-edge innovations in smartphones, smart wearables, laptops and tablets, HiOS operating systems and smart home products. Driven by the brand essence of "Stop at nothing", TECNO strives to make the best and latest technology available to promising people. By creating stylish and intelligent products, TECNO inspires consumers around the world to never stop striving for a better self and a brighter future. For more information, visit TECNO's official website: www.tecno-mobile.com
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